Left Field Brewery serves a loyal team of fans from their East Toronto home base, and throughout Ontario at bars, restaurants, and LCBO's. Known for their passion for baseball and beer, Left Field develops new flavours in small batches weekly. But every now and then, a rookie blend makes it into the big leagues, adding to the team of big hitters sold year-round.
Such was the case with Laser Show: A juicy, intensely hopped IIPA, bursting with tropical fruit. Named as a nod to Dustin Pedroia, the larger-than-life Boston Red Sox second baseman, Laser Show was to become Left Field’s first ever “Limited Edition” style painted bottle- the only design to break with existing packaging conventions.
The strength of the Left Field brand is its simplicity. TORA TORA’s goal was to further simplify the brand elements, and emphasize the big, bold characteristics of the beer and its namesake, while preserving the vibe of the entrenched and well-loved existing brand. A new design hierarchy was also introduced, placing the Left Field logo up top for instant brand recognition. The 360˚ application encourages the consumer to touch, turn, and engage with the bottle, drawing the eye to the tasting notes and story behind the beer.
Grow Space approached TORA TORA to create the complete brand identity for their line of hydroponic grow cabinet products. “A Space to Grow Your Own”, wordmark, brand colours and design assets were developed as an integral component of their go-to-market strategy.
TORA TORA’s Creative Director, J. Schultz, is a globally renowned, award-winning Creative with nearly 20 years of experience working on accounts like Apple, Nissan, Pfizer, Gap, Virgin Mobile, and Fairmont Hotels and Resorts International. Most notably, he acted as lead Creative on the Miller Lite account, garnering multiple recognitions for his Limited Edition California Can design. To view his portfolio, visit his website.
After establishing a raving fan base for their sweet treats sold in stores, Crave Cupcakes was ready to expand the business into a comprehensive e-commerce website. What better way to get the word out than with the visual of one of their signature blue frosted cupcakes- with a twist? A blue FireWire cable was used to underscore the fact that Crave’s same great-tasting treats would now be only a click away.
Yukon Shine uses the region’s finest naturally sourced ingredients to formulate premium spirits. So naturally, Yukon Shine’s branding needed to showcase the rugged beauty that lies in Canada’s north. Yukon Winter Vodka’s bottles stand out on the shelf with the moody, minimalist visual of a walk in a snowy forest, while AuraGin plays on the vibrant colours of the northern lights.